However, Instagram discontinued this version of Threads in December 2021, mainly due to most of its features being rolled out on Instagram itself, as well as low usage compared to other social media applications. The change was made official in October, with head of product Vishal Shah stating that the feature was underused and that some users were «surprised» when they realized their activity was being surfaced in this manner. In August 2019, Instagram also began to pilot the removal of the «Following» tab from the app, which had allowed users to view a feed of the likes and comments made by users they follow. The application was shut down and removed from app stores in March 2022, citing low usage and a shift to short-form video content. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. Instagrama is an American photo and short-form video sharing social networking service owned by Meta Platforms.

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The trends deemed the most popular on the platform often highlight a specific day of the week to post the material on. Users can set their account as «private», thereby requiring that they approve any new follower requests. In April 2024, Instagram announced that they would start testing new tools «within weeks» to fight sextortion, a form of blackmail involving intimate pictures sent online. In December 2023, Instagram launched a podcast titled «Close Friends Only» featuring conversations among celebrities. Also in February 2023, Zuckerberg announced that Meta would start selling blue «verified» badges on Instagram and Facebook. In September 2022, Ireland’s Data Protection Commission fined the company $402 million under privacy laws recently adopted by the European Union over how it handled the privacy data of minors.

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  • This feature allows users to share updates as short text posts of up to 60 characters with certain people, who can then reply to them using messaging on Instagram.
  • In April 2018, Instagram launched its version of a portrait mode called «focus mode», which gently blurs the background of a photo or video while keeping the subject in focus when selected.
  • This marked a significant shift from the previous system where verification was typically initiated by Instagram itself for accounts it deemed to be of public interest or high-profile.
  • The Android version of Instagram was released in April 2012, followed by a feature-limited desktop interface in November 2012, a Fire OS app in June 2014, an app for Windows 10 in October 2016, and an app for iPadOS in September 2025.
  • This renaming gave an even bigger response, it rapidly gained popularity, reaching 1 million registered users in two months, 10 million in a year, and 1 billion in June 2018.

On December 20, Instagram announced that the advertising section of the policy would be reverted to its original October 2010 version. The Daily Beast was provided with a sample of the affected accounts and could confirm that, while many of the email addresses could be found with a Google search in public sources, some did not return relevant Google search results and thus were from private sources. Hours after the hack, a searchable database was posted online, charging $10 per search. However, the following month, more details emerged, with a group of hackers selling contact information online, with the affected number of accounts in the «millions» rather than the previously assumed limitation on verified accounts. The company said in a statement that it had «fixed the bug swiftly» and was running an investigation.
In July 2022, Instagram announced a set of updates which immediately received widespread backlash from its userbase. The policy update also introduced an arbitration clause, which remained even after the language pertaining to advertising and user content had been modified. In September 2024, Meta paid out a $101 million fine for storing up to 600 million passwords of Instagram and Facebook users in plain text. In August 2017, reports surfaced that a bug in Instagram’s developer tools had allowed «one or more individuals» to gain access to the contact information, specifically email addresses and phone numbers, of several high-profile verified accounts, including its most followed user, Selena Gomez. The video only contained fan-submitted Instagram photographs that used various filters to represent words or lyrics from the song, and over 1,200 different photographs were submitted. On August 9, 2012, English musician Ellie Goulding released a new music video for her song «Anything Could Happen».
A comparison of users with non-users showed boys with an account differ from boys without in terms of over-evaluation of their shape and weight, skipping meals, and levels of reported disordered eating cognitions. A 2021 study by Büttner & Rudertb showed that not being tagged in an Instagram photo triggers the feeling of social exclusion and ostracism, especially for those with higher needs to belong. Mackson et al. 2019 found users were less lonely than non-users and Instagram membership predicts lower self-reported loneliness.

  • Instagram-based activism (as well as other social media) has been criticized and dismissed for being performative, reductionist, and overly focused on aesthetics.
  • The Iranian government offered moderators bribes up to $9,000 to delete specific accounts, with Masih Alinejad being targeted in particular.
  • There was no option for users to opt out of the changed Terms of Service without deleting their accounts before the new policy went into effect on January 16, 2013.
  • Instagram introduced a verification feature, known as the blue verified badge, in December 2014.
  • On June 23, 2021, Instagram announced a test change to the «suggested posts» feature.

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However, this statement has also been called into question due to other apps with more explicit content allowed on the store, the lack of consequences for men exposing their bodies on Instagram, and for inconsistent treatment of what constitutes inappropriate exposure of the female body. The incidents have led to a #FreetheNipple campaign, aimed at challenging Instagram’s removal of photos displaying women’s nipples. In October 2013, Instagram deleted the account of Canadian photographer Petra Collins after she posted a photo of https://www.cuscocasinoonline.nl/ herself in which a very small area of pubic hair was visible above the top of her bikini bottom. In 2019, Facebook announced that influencers are no longer able to post any vape, tobacco products, and weapons promotions on Facebook and Instagram. Instagram has been the subject of criticism due to users publishing images of drugs they are selling on the platform. Although the U.S. government has little direct power to force social media sites to remove specific content, Instagram has on occasion done so voluntarily, especially to avoid being seen as aiding the spread of fake news.

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In July, Instagram started allowing users to respond to Stories content by sending photos and videos, complete with Instagram effects such as filters, stickers, and hashtags. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor, Snapchat, which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. The changes included a feed more focused on Instagram’s content algorithms, full-screen photo and video posts, and changing the format of all of its videos to Reels. In July 2016, it announced that users would be able to turn off comments for their posts, as well as control the language used in comments by inputting words they consider offensive, which will ban applicable comments from showing up. In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos, add effects and layers, and add them to their Instagram story.

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The same month, they also began testing the removal of ability to share feed posts to stories. After scrolling through posts from the past 48 hours, Instagram displays posts related to their interests from accounts they do not follow. Since its launch, only approximately 220,000 users globally downloaded the app, which represented less than 0.1% of Instagram’s monthly active users, indicating a lack of success in driving adoption.
In June 2017, Instagram announced that it would automatically attempt to filter offensive, harassing, and «spammy» comments by default. Meta representatives replied that they were disappointed with the lawsuit and were hoping instead to continue working with other companies from the industry to create new and better standards for applications teens use. The lawsuit claimed that Meta and its Instagram unit repeatedly misled the public about the dangers of its platforms and knowingly induced young children and teenagers into addictive and compulsive social media use. In October, 2023, 42 U.S. states filed a lawsuit against Instagram and parent company Meta, accusing them of contributing to a youth mental health crisis due to the addictive nature of the platforms.
Since 2017, Instagram has employed the ability to reduce the prominence of accounts («shadowbanning») it believes may be generating non-genuine engagement and spam (including excessive use of unneeded hashtags), preventing posts from appearing in search results and in the app’s Explore section. However, in December 2021, Adam Mosseri, in a Senate hearing on child safety issues, stated that the company is developing a version of the feed that would show user posts in chronological order. In May 2016, Instagram launched new tools for business accounts, including business profiles, analytics and the ability to promote posts as ads. The feature allows users to verify their accounts to confirm their authenticity.Instagram began allowing users to request verification for their accounts in August 2018. Importantly, this feature will only display Story Highlights—curated collections of Stories saved by users—rather than standard Stories that disappear after 24 hours. In November, Instagram added live video functionality to Instagram Stories, allowing users to broadcast themselves live, with the video disappearing immediately after ending.

The motives for using Instagram among young people are mainly to look at posts, particularly for the sake of social interactions and recreation. Recently Instagram has come up with an option for users to apply for a verified account badge; however, this does not guarantee every user who applies will get the verified blue tick. From June 2012 to June 2013, Instagram approximately doubled their number of users. In June 2011, it announced that it had 5 million users, which increased to 10 million in September. Sanz-Blas et al. 2019 showed that users who feel they spend too much time on Instagram report higher levels of «addiction» to Instagram, which was related to higher levels of stress induced by the app. Studies have shown users who take more selfies before making a post, and those who strategically present themselves by editing selfies, report higher levels of body surveillance and body dissatisfaction, and lower esteem overall.

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